Introduction

Trends that had started earlier were accelerated even more in 2020. The year also highlighted certain systemic financial problems that the market has not found the solutions to yet.
The main factors that affected the global financial markets were:

  • economic instability;
  • changing balance between online and offline payments;
  • new stress-related behavior patterns: spending less, investing more, switching to installment payments;
  • the development of open banking

The changes in the global financial industry are going to take place gradually. At the same time, they will be deep-rooted and systemic.

We will see changes in the value chain, new business models, types of players, and product types.

In this study, Digital Horizon experts analyzed global trends that were unfolding in the European market and tried to predict how they would develop and reinforce each other.